Dustin creates ✨.

"I’m a firm believer in the power of experiences. They move us, inspire us, and connect us. At their best, they leave lasting impressions and shape culture. That’s what drives me.

I design for sense, senses, and sensations. “Sense” is the content and structure behind a story. “Senses” are how we access the world: through sight, sound, texture, temperature, memory, movement, and more. “Sensations” are what is evoked inside of us: the chill, the smile, the shift in perspective. Together, they make up an experience.

Good design translates business objectives into experiences that move people. Whether the context is cultural, corporate, or commercial, I see experience as a strategic asset. For an experience to have lasting impact, it needs to be designed with clarity and intent. That means aligning architecture and narrative, story and brand, content and interface. It also means internal alignment: getting buy-in from leadership, bridging teams, and balancing both creative and business metrics.

My role is that of an advocate for experience thinking. The goal is always to create experiences that resonate: with people, communities, and cultures.

I have been fortunate to do this together with Deutsche Bahn, Hochbahn, IBM, Lincoln, Ministry of Culture of Saudi Arabia, Samsung, stc, Suzhou Museum, Volkswagen, and others."

"I approach leadership as a practice of creating the conditions for good work to happen. That means shaping environments where creativity can thrive, where people feel confident to contribute, and where collaboration is the MO.

The key to this is facilitation: defining a clear vision, setting transparent goals, and building structures that support both team dynamics and individual development. It’s about creating alignment, sharing responsibility, and connecting strengths across disciplines and cultures.

The best work emerges when people are supported and challenged in equal measure. Encouraging ownership, fostering initiative, and helping build the networks that carry ideas forward: that’s the outcome I work toward."